Privacy Policy

At Paddy Power, we protect your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our online sportsbook services. Trust is fundamental to our relationship with you, and we protect your information seriously.

This policy applies to all personal data we process about you as a customer or prospective customer of Paddy Power. By using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.

We collect various types of information to provide you with our betting services and comply with regulatory requirements:

• Account Information: Name, date of birth, address, phone number, email address, and payment details when you register
• Identity Verification: Government-issued identification documents, proof of address, and other verification materials required by our licensing authority
• Transaction Data: Betting history, deposit and withdrawal records, payment method information, and account balances
• Technical Information: IP address, device information, browser type, operating system, and usage patterns on our platform
• Communication Records: Customer service interactions, chat logs, emails, and phone call recordings for training and security purposes

We may also collect information from third-party sources, including credit reference agencies, fraud prevention services, and regulatory databases to verify your identity and comply with anti-money laundering requirements.

We use your personal information for several purposes related to operating our sportsbook services. We process your data to create and manage your betting account, verify your identity in accordance with regulatory requirements, and process your deposits, withdrawals, and betting transactions.

Your information helps us provide customer support, investigate and resolve disputes, and communicate important account updates or promotional offers. We also use data analytics to improve our services, develop new features, and personalize your betting experience while ensuring responsible gambling measures are in place.

Additionally, we process your information to comply with legal obligations, including anti-money laundering regulations, tax reporting requirements, and licensing conditions imposed by our regulatory authorities.

Under data protection law, we must have a lawful basis for processing your personal information. We rely on several legal bases depending on the specific processing activity:

• Contract Performance: Processing necessary to provide our betting services and fulfill our contractual obligations to you
• Legal Obligation: Compliance with regulatory requirements, anti-money laundering laws, and tax obligations
• Legitimate Interest: Fraud prevention, security measures, service improvement, and direct marketing where we have assessed that our interests do not override your privacy rights
• Consent: Optional marketing communications and certain cookies where required by law

We may share your personal information with carefully selected third parties who help us operate our business and provide services to you. These include payment processors who handle your transactions, identity verification services that help us comply with regulatory requirements, and technology providers who support our platform infrastructure.

We share information with our licensing authority and other regulatory bodies when required by law. In cases of suspected fraud or criminal activity, we may disclose relevant information to law enforcement agencies and other operators in the gambling industry to protect the integrity of our services.

All third parties who receive your information are bound by strict confidentiality agreements and process your data only for the specific purposes we have authorized.

We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security framework includes advanced encryption technologies, secure data transmission protocols, and regular security assessments conducted by independent experts.

Access to your personal information is restricted to authorized personnel who require it for their job responsibilities. We maintain comprehensive audit trails and monitoring systems to detect and respond to potential security incidents promptly.

You have several rights regarding your personal information under data protection law. You can request access to the personal data we hold about you and obtain a copy of this information. You may also request that we correct any inaccurate or incomplete information.

In certain circumstances, you have the right to request deletion of your personal data, restrict processing activities, or object to specific types of processing. You can also request data portability, allowing you to receive your data in a structured format for transfer to another service provider.

To exercise these rights, please contact our customer support team. We will respond to your request within the timeframes required by applicable law, though some requests may take longer if they are particularly complex.

Paddy Power uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized services. Essential cookies are necessary for our website to function properly and cannot be disabled. These enable core functionality such as security, account access, and payment processing.

We also use analytics cookies to understand how visitors interact with our website, helping us improve our services and user experience. Marketing cookies allow us to display relevant advertisements and track the effectiveness of our promotional campaigns.

You can manage your cookie preferences through your browser settings or our cookie preference center, though disabling certain cookies may affect your ability to use some features of our services.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and comply with our legal obligations. Account information and transaction records are typically retained for seven years after account closure to meet regulatory requirements and resolve any potential disputes.

Marketing communications data is retained until you withdraw consent or we determine it is no longer necessary for our legitimate business purposes. We regularly review our data retention practices and securely delete information that is no longer required.

Your personal information may be transferred to and processed in countries outside your jurisdiction where our service providers are located. We ensure that all international transfers are protected by appropriate safeguards, including adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

When transferring data internationally, we verify that recipients provide adequate protection for your personal information and comply with applicable data protection requirements.

Our services are strictly intended for individuals aged 18 and over. We do not knowingly collect personal information from minors under the age of 18. If we become aware that we have inadvertently collected information from someone under 18, we will take immediate steps to delete this information and close any associated account.

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you through email or prominent notices on our website. We encourage you to review this policy regularly to stay informed about how we protect your information.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact our Data Protection Officer through the contact methods provided on our website. We address your concerns promptly and transparently.