Cookie Policy

Cookies are small text files that websites place on your device when you visit them. These files contain information that helps websites remember your preferences, login details, and browsing behavior. When you return to a website, your browser sends this information back to the site, allowing it to recognize you and customize your experience.

At Paddy Power, we use cookies to enhance your betting experience, make sure our platform functions properly, and provide you with relevant content and offers. Cookies help us understand how you interact with our sportsbook, which pages you visit most frequently, and what features you find most useful.

We use cookies for several important purposes on our platform. They keep you logged in during your betting session, remember your preferred odds format and language settings, and ensure our security measures protect your account.

Cookies also help us analyze website traffic and user behavior, which allows us to improve our services and develop new features for our customers. Additionally, we use cookies to deliver personalized marketing content and measure the effectiveness of our advertising campaigns across different channels.

We categorize our cookies into different types based on their function and purpose. Understanding these categories helps you make informed decisions about which cookies to accept when using our platform.

Essential cookies are necessary for our website to function properly and cannot be disabled in our systems. These cookies enable core functionality such as security features, account authentication, and basic navigation. Without these cookies, you cannot place bets, access your account, or use many of our services.

Examples of essential cookies include those that maintain your login session, remember items in your bet slip, ensure secure transactions, and prevent fraudulent activity. These cookies do not store personally identifiable information beyond what is necessary for their immediate function.

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to analyze traffic patterns, identify popular content, and measure the performance of different sections of our platform.

These cookies tell us which pages are visited most often, how long users spend on different sections, and where users encounter difficulties. This information helps us optimize our website design, improve navigation, and enhance the user experience for all Paddy Power customers.

The data collected through analytics cookies is aggregated and anonymized, meaning we cannot identify individual users from this information.

Functional cookies enhance your experience by remembering your preferences and choices. These cookies allow our website to provide enhanced functionality and personalization, such as remembering your preferred language, odds format, and display settings.

They also enable features like live chat support, video streaming of sporting events, and customized dashboard layouts. While these cookies improve your experience, they are not essential for basic website functionality, and you can choose to disable them.

Marketing and advertising cookies are used to deliver relevant promotional content and measure the effectiveness of our advertising campaigns. These cookies track your browsing activity across our website and may be combined with information from other sources to create a profile of your interests.

We use this information to show you personalized offers, bonuses, and betting opportunities that align with your preferences. These cookies also help us avoid showing you the same advertisement repeatedly and measure how many people click on our ads or take advantage of our promotions.

You can opt out of marketing cookies through your browser settings or our cookie management tools without affecting your ability to use our core betting services.

Some cookies on our website are set by third-party service providers that help us deliver our services. These may include payment processors, fraud prevention services, customer support tools, and advertising networks.

Third-party cookies are governed by the privacy policies of their respective providers. We work only with reputable partners who maintain high standards for data protection and privacy. However, we recommend reviewing the privacy policies of these third parties to understand how they use your information.

Cookies have different lifespans depending on their type and purpose. Session cookies are temporary and are deleted when you close your browser. These are typically used for essential functions like maintaining your login session.

Persistent cookies remain on your device for a predetermined period, which can range from a few days to several years. These cookies remember your preferences between visits and help us provide a consistent experience across multiple sessions.

You have several options for managing cookies on our website. Most web browsers allow you to control cookies through their settings, where you can view, delete, or block cookies from specific websites.

We also provide cookie management tools that allow you to customize your preferences for different types of cookies. Disabling certain cookies may affect the functionality of our website and limit your ability to use some features.

Some browsers include a "Do Not Track" feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to these signals.

We continue to monitor developments in this area and may update our practices as industry standards evolve.

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you through our website or other appropriate means.

We encourage you to review this policy regularly to stay informed about how we use cookies and protect your privacy.

If you have questions about our use of cookies or this Cookie Policy, please contact our customer support team. We are committed to transparency and will explain our practices or help you manage your cookie preferences.